In 2025, media buyers will have to make one of the most important choices for growing paid ad campaigns: whether to use New Ad Accounts or Aged Agency Accounts.
The choice you make has a direct effect on how well your ads do, how much they cost, how many clicks they get, and how easily your campaigns grow on Meta Ads, Google Ads, TikTok Ads, and other sites.

We know exactly when to use each type of account because we have managed both new and old accounts for clients all over the world.
Let’s get into the details of what every serious media buyer needs to know this year.

1. What Are New Ad Accounts and Aged Agency Accounts? New Ad Accounts

These are new ad accounts that don’t have much historical data, spending, or optimisation records. They are great for trying out new offers, audiences, and creative ideas, but it takes time to build trust in the platform.

Important Traits:

• 1.No history of spending money on ads or paying bills

• 2.More expensive learning and slower optimisation

• 3.A clean slate—no past fines or bans.

2.Old Agency Accounts

These ad accounts are run by professional media companies like Capital Media and have a long history of spending, verified payment methods, and a clean policy record.

Important Traits:

• Aged 1 to 5 years or more with proof of ad spending

• Trust in the platform (Meta/Google)

• Learn faster and spend more money every day

• Less likely to have ads banned or limited

3.New vs. Aged Accounts: Which Is Better in 2025?

👉 Verdict: Aged Agency Accounts will win in 2025 if you want fast scaling, stable delivery, and high ad trust.

4.Why Aged Agency Accounts Will Be the Best in 2025

Algorithm Trust: Meta Ads and Google Ads give rewards to accounts that consistently perform well and follow the rules.
That means that older accounts have lower CPMs and better reach.

Faster Learning: Aged accounts don’t have to go through the “learning phase” because they already have data signals.

Higher Spending Limits: Accounts that have been around for a while can spend thousands of dollars every day from the first day. This is great for scaling up a high budget.

Priority for Ad Approval: Trusted accounts usually get their ads reviewed faster and have fewer rejections.

Stable Campaign Performance: Algorithms can better guess how your audience will act based on past interactions.

5.Why New Ad Accounts Are Still Important

Don’t completely give up on them! When you need new ad accounts:-

• You’re trying out a new product or offer.

• You need to spread out your risk (so that account bans don’t affect all of your campaigns).

• You want a new structure for your audience.

• You’re trying out new ad ideas or creatives.

6. Expert Insight: How Capital Media Uses Both

We handle ad accounts for more than 100 brands around the world at Capital Media.
We use both Aged Agency Accounts for scaling and New Accounts for testing to give clients the best of both worlds.

We offer:

• Verified Meta, TikTok, and Google Ad Accounts that are older

• Quick ad approvals and higher spending limits

• Support just for scaling campaigns If an account has restrictions, you can get a new one without any risk.

This balanced approach lets our media buyers safely and effectively scale up high-budget campaigns.

Final Thoughts

In 2025, Aged Agency Accounts have become a must-have for serious advertisers and media buyers who want:

• Faster scaling
• More stable ad delivery
• Lower CPMs and CPA
• Reduced ban risk

However, New Ad Accounts still play a vital role in testing and flexibility.

The smartest advertisers use both – test small, scale big.

Ready to Scale with Aged Agency Accounts?

If you’re planning to run high-budget ad campaigns on Meta, Google, or TikTok —
👉 Partner with Capital Media today.
We’ll help you scale safely, efficiently, and profitably.